Baseline Capital rebranded

Published on

HML has rebranded its Baseline Capital subsidiary as HML Business Intelligence with immediate effect.

This comes six months after HML acquired the company, which provides residential mortgage data analysis and performance metrics. Its residential mortgage data pool currently comprises approximately 320,000 live accounts with 60 consecutive months of performance metrics.

HML Business Intelligence will continue to serve its existing customers with monthly metrics and performance analysis from its data pool of residential mortgages. It will also form an important part of HML’s analytics offering to complement the Special Servicing activity.

Brian Brodie, CEO of HML, said: “We are delighted to be enhancing our service offering by bringing this capability under the HML brand. We are now able to offer our clients best-in-class analytics

Latest POLL

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

Mortgage marathon mania sweeps the Capital

The 2025 London Marathon made history yesterday - setting a new world record for...

Five-year frenzy: Brokers urged to act as fixed-rate terms end

Mortgage brokers are being urged to step up their client engagement strategies as a...

The Mortgage Soup view: Challenges and opportunities for brokers

One of the biggest focal points for brokers this year is the sheer volume...

Dividend growth could be boost for mortgage sector

Despite a 4.6% fall in UK company dividends during the first quarter of 2025...

Other news

What, me? Standing out in a crowded market

The mortgage market is changing. It’s more competitive, more complex and more client-focused than...

Mortgage marathon mania sweeps the Capital

The 2025 London Marathon made history yesterday - setting a new world record for...

Food for thought for those not selling mortgage protection

Networks have told me that only one-in-four mortgages arranged are safeguarded by mortgage protection...
Advertisement