Auxilium Partnership has appointed Sarah Moore as its new head of proposition.

Moore (pictured) will report to chief executive officer, Mark Graves.

Moore has over 20 years’ experience in financial services marketing, product and proposition design roles. She started her career in Morgan Stanley’s startup credit card division. 10 years later she joined protection provider, Bright Grey, part of the Royal London Group, and spent six years as marketing development manager.

Most recently, she worked at Scottish Widows in both protection proposition and engagement roles and brought their intermediary protection proposition to market in 2015.

Graves’ new adviser protection club launched three weeks ago.

He said: “I am delighted that Sarah has joined our team. Her experience of protection propositions and marketing is second to none. She has been behind some of the most effective proposition and marketing campaigns on behalf of blue chip companies such as Scottish Widows and Bright Grey and we are fortunate to have her on board.”

Moore added: “I’m hugely excited to be joining Mark at the launch of this new concept in the protection market. I’ll be able to draw on all my marketing, engagement, product and proposition experience and use it through a different lens, that of the adviser, rather than the provider.

“Protection is such an interesting and challenging market to be in and its importance and value can’t be overestimated. I’ve got a lot to learn but this is a huge opportunity to truly make a difference to the way protection is sold.”