Asset Advantage appoints sales director to drive growth and broker engagement

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Asset Advantage has appointed Gary Thompson as its new sales director to drive its strategy of deepening broker relationships and expanding its presence in the asset finance market.

With more than 30 years of industry experience, Thompson (pictured) has a wealth of knowledge and a strong track record in sales and strategic leadership. His background includes senior roles at Siemens Financial Services, Key Equipment Finance, and Bank of Scotland.

While at Siemens Financial Services, he played a central role in developing a wholesale proposition for manufacturers and funders, helping to purchase over £300 million of leases in four years. He later led a sales team supporting end users purchasing Siemens products across a wide array of sectors including healthcare, mobility, renewables, real estate, and software.

In his new role at Asset Advantage, Thompson will be responsible for leading sales and marketing efforts to strengthen the company’s broker proposition and pursue new growth opportunities.

Jonathan Eddy, managing director of Asset Advantage, welcomed the appointment: “I am delighted to welcome Gary to the team. His distinguished career and deep understanding of asset finance brings invaluable expertise to Asset Advantage.

“Gary will be responsible for strengthening our broker relationships, and capitalising on opportunities to expand our offerings.”

Thompson added: “I am thrilled to be working for Asset Advantage as part of its investment in growth in 2025 and dedication to customer-centric solutions for asset finance and business loans.

“As the sales director, I aim to drive growth and expand our market presence by building strong relationships with our broker network and end users, expanding our understanding of their unique needs.

“I look forward to building and leading a talented team, enhancing our sales strategies, and contributing to the overall success of the company while ensuring that we deliver exceptional value and service to our customers. Together, we can achieve remarkable results and elevate Asset Advantage to new heights in 2025 and beyond.”

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