Aspen Bridging has introduced a new logo and a revamped website in order to update its branding.

The insignia features the outline of two buildings to signify the lender’s specialism in bridging and light development loans.

Meanwhile the broker-focused website has been streamlined with a reworked interactive portal to simplify and accelerate the applications process.

Jack Coombs (pictured), managing director at Aspen Bridging, said: “All the changes we have made to the business since the turn of the year are designed to enable us to reach £1bn in total lending in just a few years’ time.

“The new logo and website bring us up-to-date with the look and feel of the business, our products are clearly defined and the professionalism and next level service that brokers crave really shine through and reflect our established position within the industry.”