ASA rules over National Homebuyers’ ad

Published on

National Homebuyers has had a complaint made against in dismissed by the Advertising Standards Authority (ASA).

A TV ad for a property company showed a cartoon man wearing a green and white superhero outfit while standing outside a cartoon house. Superimposed text at the bottom of the screen stated “National Homebuyers 0800 XXXXXXX National Homebuyers survey every property externally as part of the underwriting process”” . The cartoon man said “”Need to sell your property? Need to see it fast? Then challenge Homebuyerman. I guarantee to say yes to buying your home””. The ad then showed a couple who had used the service and Homebuyerman said he was guaranteed to buy homes regardless of their condition or location. The ad ended with the freephone contact number.

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

The Coventry cuts selected intermediary residential fixed rates

Coventry for intermediaries has reduced a number of residential fixed-rate products for new and...

Mortgage Advice Bureau completes acquisition of Dashly

Mortgage Advice Bureau (MAB) has completed the acquisition of technology and data company Dashly,...

The Buckinghamshire lowers rates across key ranges

Buckinghamshire Building Society has cut rates across a wide spread of residential and buy-to-let...

FCA finds protection market delivering good outcomes, says TPFG

The Property Franchise Group PLC (TPFG) has responded to the publication of the Financial...

Conditional selling remains industry flashpoint as enforcement lags

Conditional selling remains one of the most persistent and contentious issues facing the UK...

Latest publication

Other news

The Coventry cuts selected intermediary residential fixed rates

Coventry for intermediaries has reduced a number of residential fixed-rate products for new and...

Mortgage Advice Bureau completes acquisition of Dashly

Mortgage Advice Bureau (MAB) has completed the acquisition of technology and data company Dashly,...

The Buckinghamshire lowers rates across key ranges

Buckinghamshire Building Society has cut rates across a wide spread of residential and buy-to-let...