James Bloom has been appointed to the board of short-term lender Alternative Bridging Corporation, following formal approval by the FCA.

Bloom (pictured) has over 30 years of property finance experience, first at Regentsmead and then at Masthaven.

His focus is to ensure the lender continues to provide brokers and their clients with “creative, individual and consistent service at all times”.

Brian Rubins, chairman at Alternative Bridging Corporation, said: “I’m very pleased to be able to welcome James to the board following his formal approval by the FCA. James has a great following and real determination to support our introducers and their clients and it’s this relentless focus on service that helps our business to stand out in our market.”

Bloom added: “I am really enjoying being a part of the formidable team at Alternative Bridging Corporation and excited to join the board. Alternative is far more than a bridging lender. It offers a wide range of products including residential and commercial bridging, regulated loans, development finance, term loans and its overdraft.

“As we emerge from the pandemic, experience, trust, creativity and relationships will be key considerations for brokers and clients, and there are few, if any, lenders that can match Alternative Bridging Corporation when it comes to these qualities.”