Allianz UK has named Scott McLoughlin as head of intermediary, a move that underlines the insurer’s ongoing investment in the intermediary market.

McLoughlin will report to Sarah Watts, partnerships director at Allianz UK, and will take responsibility for developing business across mortgage intermediaries, brokers and financial advisers.

The role sits within the firm’s broader multi-product, multi-channel strategy, with the intermediary channel described as a central component of its distribution model.

He brings more than 20 years’ experience in the insurance sector and joins from LV= General Insurance, where he served as national sales manager. Earlier roles include positions at Legal & General and Homeserve.

Sarah Watts, partnerships director at Allianz UK, said: “We are delighted that Scott will lead Allianz’s intermediary team.

“With a wealth of experience and excellent leadership skills, he is well placed to help us grow our business with mortgage brokers and financial advisers.”

McLoughlin added: “I’m delighted for the opportunity to lead such a talented team that will drive growth in the Allianz intermediary business.

“Together we will focus on strengthening partnerships, enhancing customer experiences and delivering exceptional value.”

The appointment reflects continued competition among insurers to secure distribution through advisers and brokers, as firms seek to balance digital channels with established intermediary relationships.