Allianz Insurance has launched an online comparison service for brokers on its eBroker website using the Defaqto Compare comparison tool.

The Defaqto Compare tool enables brokers to move from a rate driven to a feature driven sale, Allianz claims.

Allianz’s Simon Brimicombe, director, broker and corporate partner, said: “We want our products to be transparent in the marketplace and support brokers to differentiate products on factors other than just price. Of course price is important but we want to make life simpler for brokers during the sales process and ensure that the needs of their customers are met.”””