Aldermore has appointed Jon Cooper as its new head of omnichannel within its retail mortgage business.

Cooper will be responsible for driving sales through brokers and alternative channels as well as into the direct team.

He has over 30 years’ experience of working in financial services. Most recently, he worked at the Cooperative Bank where he was responsible for its branch network as well as its SME, commercial banking and mortgages businesses.

Before that, he had overall responsibility for field and phone based advisers at Natwest and held a number of senior leadership roles leading telephony, branch and mortgage businesses at the Royal Bank of Scotland.

Damian Thompson, director of mortgages, at Aldermore said: “It is great to welcome Jon as the new head of omnichannel. His experience of producing outstanding financial results and customer engagement complements the Bank’s approach of nurturing a culture that puts intermediaries and customers at the heart of everything we do.

“Our vision is to continually expand our product propositions to reach an ever greater number of customers with straightforward financial solutions for every stage of their life, and Jon will play an integral role in this journey.”

Cooper added: “I’m delighted to be joining Aldermore at what is an exciting time for the bank. I cannot wait to play my part in the next chapter supporting more intermediaries and customers and growing our mortgage business.

“I truly believe we have the opportunity to outperform our peers in our chosen markets, be the Bank that puts customers first, and support them through the current economic landscape.”