Sarah Beller has joined Aldermore’s asset finance division as its head of marketing.

Beller (pictured) joins from Hitachi Capital where she spent two years as marketing manager across its business finance divisions. She brings 15 years’ experience in asset finance sales and marketing to this newly created role.

She said: “Aldermore has a great reputation for presenting what the Bank offers in a way that is straightforward and easily understood by the businesses they serve. The new brand identity rolled out in July has been a great success and I look forward to taking that forward with the asset finance management team.”

Carl D’Ammassa, managing director of asset finance at Aldermore, added: “This is an exciting time for Aldermore and the asset finance industry. We are seeing demand from an increasingly diverse range of industries so it’s vital we effectively communicate what we do and how we can help businesses to fulfil their ambitions.

“I have no doubt that Sarah’s experience and drive will help the team build upon our relationships with SMEs and stakeholders.”