Air continues to be a leading intermediary services brand in the later life lending market, according to the latest Mortgage Lender Benchmark from Smart Money People.
Its report for the second half of 2024 report, based on feedback from brokers’ real life experiences, saw Air achieve the highest NPS (net promoter score) for product sourcing and criteria sourcing against mainstream mortgage service providers.
In product sourcing Air led the sector for the 10th time in a row with an overall rating of 89.3% and an NPS of +56.7 and was rated highly for ease of use, customer support, and innovation.
With criteria sourcing, Air achieved the highest NPS rating from brokers against mainstream mortgage providers.
Ben Halhead, Air’s innovations director, said: “Air is committed to delivering the highest level of service for advisers in the later life lending market and the Smart Money People benchmark report is an excellent measure of how we are performing.
“Technology plays a vital role in helping advisers navigate the market and to ensure they are delivering good outcomes for customers and I am grateful to members for their continued support and humbled to be ranked so highly against our peers.
“We are focused on maintaining our status and that is reflected in being consistently rated best for product sourcing in the survey now for a long time. However, in a market that is rapidly evolving to meet the needs of a growing and more diverse customer base, that means we must continue to invest to keep pace with product innovation from lenders and to ensure we provide our users with what they need to properly consider all the options available.
“One exciting development on the horizon is the Air Sourcing app which will provide members with a convenient way to engage with some of the tools and resources we offer, whilst supporting their sourcing journey – ultimately saving our members time and supporting them in stay ahead of market changes. We look forward to the next benchmark report in June.”
Smart Money People, a financial services review site with more than 2.1 million reviews, launched the Mortgage Lender Benchmark in H2 2018 and it is published in June and December each year.
Brokers are asked to leave feedback on lenders and providers they use, and their comments on the market in general. Smart Money People analyses the comments that brokers provide when asked what they like or what could be improved.
