Air launches new app to bolster adviser support

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Air, the later life lending platform, has launched a new app exclusively for its Air Club members.

The Air App, unveiled today, is designed to provide members with immediate access to product updates, market insights, and professional development tools, all in one place.

With more than 9,500 members across the UK, Air Club has become a significant force in later life lending distribution. The new app seeks to enhance how advisers engage with both the platform and the wider market, offering real-time lender and product rate notifications.

Air Club members will also benefit from exclusive market insight videos featuring leading experts and lender commentary, alongside practical tutorials to support the effective use of Air’s sourcing platform and tools. The app consolidates a wide range of support materials, including the firm’s well-established ‘Master Later Life Lending’ podcast series, providing advisers with a single access point for relevant content.

SUSTAINABLE BUSINESS
Will Hale

Will Hale, chief executive of Air, said the new app underlines the company’s focus on helping advisers navigate the challenges of the market while building sustainable businesses.

“The Air App represents our commitment to members by helping them thrive in a rapidly changing later life lending sector through providing real-time updates on products, as well as insights into evolving customer needs and market or regulatory news,” he said.

“At Air Club, our strategic focus is to equip advisers with the knowledge needed to deliver consistently good outcomes for customers and to support their commercial objectives. The Air App is a major step forward that demonstrates our investment in members and in achieving safe growth of this sector.

“It provides practical solutions and the information advisers need to expand their business in the later life lending sector and navigate market shifts effectively.”

Future iterations of the app are already in development. Advisers will be invited to shape the direction of these updates by providing feedback, with Air indicating that planned additions include case tracking and tools to monitor both business volumes and professional development milestones.

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