AIG Life has announced the appointment of Neil Davies as commercial director.

Davies has over 30 years’ experience holding various senior positions in the UK life and retirement sector. He joins from HSBC UK Insurance where he was deputy CEO with responsibility for proposition development across UK life and general insurance.

He will report to Phil Willcock, CEO of AIG Life, who said: “I am excited to bring someone of Neil’s calibre into our business. He brings a wealth of experience and a broad commercial skillset. I am delighted to welcome him to AIG Life.

“Neil’s commercial credentials are incredibly strong and he has a track record of leading significant partner relationships and launching innovative new digital life products into the intermediated, aggregator and consumer markets.”

Davies said: “I am thrilled to be joining AIG Life. The company has demonstrated its ability to rapidly innovate and grow, won numerous industry awards and I look forward to being part of the team ensuring it remains at the forefront of the UK protection market.”

Willcock added: “Neil’s appointment comes following the decision of Nicola Dryden, partnership director, to leave AIG Life. I would like to thank Nicola for her valuable contribution to growing our partner relationships over the last three years.

“I know that as our commercial director, Neil will be focused on driving both good customer and commercial outcomes for our strategic partners in the future. He inherits an experienced and dedicated team and I am confident partnership distribution will continue to strengthen and grow under his leadership.”