Mark Cliff, CEO of Ageas Retail, has resigned and will join Brightside as executive chairman during 2015, subject to regulatory approval.

The search for his successor has begun and Cliff will remain with Ageas while a replacement is appointed.

Cliff joined Ageas in 2008 and helped developed Ageas Insurance and Ageas Retail, as well as being a key member of the Ageas UK executive team. Brightside is a trading partner of Ageas.

Andy Watson, CEO of Ageas UK, said: “Mark has played a pivotal role in developing our business and I will be sorry to see him leave us during the course of next year. Part of his significant contribution has been in creating a very strong team who will continue to provide the high level of personal touch and service that brokers, partners and customers have come to expect from Ageas. This new opportunity is a great one for Mark and will further develop our relationship with Brightside.

“More recently, Mark has successfully achieved the collective support and commitment from Ageas, including the UK Board, for a clear, targeted strategy and significant investment programme to ensure further profitable growth within our Retail business. The implementation of that strategy has progressed very well and will be continued by Mark’s successor.”

Cliff added: “This decision was very tough for me. Ageas is a special place with fantastic people who always look to do the right thing for our clients, customers and people. That’s a hard place to leave. I cannot emphasise enough how much I will miss the team but know the business is in very strong hands and presents a great opportunity for my successor.

“This new challenge with Brightside is an exciting one and gives me the chance to continue working with Ageas into the future. In the meantime, my commitment and focus remain on implementing our growth and simplification plans in Ageas Retail.”