Advise Wise has announced the appointment of Daniel Edmondson as national account manager.

Edmondson (pictured) will be working on the enhancement of advisers relationships and the execution of the company’s distribution strategy.

He is a former BDM for the North of England, Scotland and Northern Ireland at Pure Retirement, with extensive experience in the equity release market. He joins Advise Wise as national account manager to support an increasing number of advisers and firms who are using Advise Wise.

Edmondson said: “I’m really excited to be joining Advise Wise, a growing and dynamic company that is second to none in terms of innovations introduced into the equity release market in such a short period of time.

“I’m looking forward to working alongside the team to further expand adviser relationships and to helping the market discover the platform potential.“

Jonathan Thirkill, Advise Wise CEO, added: “We’re delighted to have Daniel joining us at such a key moment for Advise Wise. Daniel is passionate about supporting advisers and leading proactive initiatives to spread education in the industry, which in turn helps advisers and the overall sector grow.

“He’s a great addition to the team and we’ve no doubts he will be a great asset who will contribute to achieving our long term goals.”