Advise Wise, the sourcing platform for later life advisers, has announced the appointment of Aaron Conlon as its new managing director.

With over 10 years’ experience in the financial services industry, Conlon will lead Advise Wise’s strategic initiatives aimed at expanding its proposition within the later life market.

Before joining Advise Wise, Conlon was managing director of Fluent Lifetime, an equity release brokerage he founded in 2018. Prior to this, he held key positions at More2life, where he served as the director of operations & change, and at Mortgage Advice Bureau as the proposition director for later life & wealth.

He said: “I am thrilled to join the dynamic team at Advise Wise and lead the charge in driving growth and expansion within the later life market.

“Advise Wise has a stellar reputation for its commitment to excellence and client-centric approach, and I look forward to building upon this legacy to deliver even greater value to our clients.”

Jonathan Thirkill, CEO and founder of Advise Wise, added: “We are delighted to welcome Aaron Conlon as our new managing director. Aaron’s extensive experience and strategic vision make him the ideal leader to steer Advise Wise through its next phase of growth.

“We are confident that under his guidance, Advise Wise will continue to thrive and set new benchmarks in the industry.”