Advise Wise has announced the appointment of Craig Faulkiner as its head of distribution.

Faulkiner has been working in financial services for over 15 years and has worked as an adviser and adviser team manager for a large part of his career.

He was recently a business development manager.

Faulkiner said: “I’m thrilled to be joining the Advise Wise team at such an exciting stage of their development. They’ve achieved a great deal in a very short period of time and as part of my role I look forward to enhancing the company’s proposition further and supporting it in fulfilling its true potential.

“I’ve been impressed with the growth and development of the equity release market over the years. I believe with Advise Wise I can draw upon my varied experience and existing relationships within the industry to add value to our members and, ultimately, help the market grow”.

Jonathan Thirkill, CEO at Advise Wise, added: “We are delighted to welcome Craig on board, he is a great addition to the team. His vast experience and his knowledge of the market will be a valuable contribution to the work we are doing, which has a main focus on advisers.

“Like us, Craig is passionate about supporting brokers and will help Advise Wise on its journey to simplify and streamline the advice process in the later life market.”