Financial adviser learning platform Advice Guru has announced a new sponsorship partnership with Pure Retirement.
Under the collaboration, the lifetime mortgage lender will sponsor the Later Life Borrowing Learning Zone on the Advice Guru platform, providing advisers with enhanced tools and educational resources on later life lending solutions.
With demand for later life borrowing advice increasing, the partnership aims to equip financial professionals with the knowledge and support needed to navigate this complex sector.
As part of the agreement, Advice Guru will promote Pure Retirement’s Adviser Toolkit to its members. The toolkit offers product information, case studies, and guidance materials, designed to support advisers at each stage of the advice process. The resources complement Advice Guru’s existing learning materials, helping advisers streamline their processes and deliver tailored solutions to clients.
Stuart Powell, founder of Advice Guru, said: “We are thrilled to welcome Pure Retirement as the sponsor of our Later Life Borrowing Learning Zone. Their commitment to supporting advisers with practical tools and resources aligns perfectly with our mission to deliver high-quality content to help educate, empower, and support advisers.”
Scott Burman, head of distribution at Pure Retirement, added: “We are passionate about supporting advisers in providing the best outcomes for their clients. Partnering with Advice Guru allows us to share our Adviser Toolkit with a wider audience, ensuring advisers have the right resources to navigate the later life lending landscape confidently.”
Powell added that the partnership will further enhance professional development opportunities for advisers.
He said: “The Later Life Borrowing Learning Zone, now supported by Pure Retirement, offers a comprehensive suite of modules and courses designed to help advisers deepen their knowledge of lifetime mortgages and related products.
“With Pure Retirement’s sponsorship, advisers can expect even more practical insights and resources to support their professional development.”
