strong>Accord Mortgages is introducing a new web chat service as it looks to improve customer service to brokers using its residential and buy-to-let websites.

Business development advisers from the intermediary-only lender, part of the Yorkshire Building Society Group, will now be able to advise brokers directly online for all their enquiries.

The service, supplied in partnership with Synthetix, will be available between 9am to 5pm Monday to Friday.

It comes as Accord launches its new visual identity which is designed to unite the Yorkshire Building Society Group and help new and existing customers understand the benefits of being part of a larger group.

Jill Evans, managing director of Accord, said: “We are confident the new web chat service will be a hit with brokers allowing them to address any queries directly to an adviser and getting an immediate response as they search through Accord’s highly competitive range of residential and buy-to-let mortgages.

“These are exciting times for Accord with the launch of our new visual identity giving us a fresh look as we move in to 2015 that we hope will be a hit with brokers and customers alike.”