Accord to maintain welcome box initiative

Published on

Accord Mortgages is to continue with its welcome box initiative on behalf of brokers as the lender marks the scheme’s second anniversary.

The lender has sent boxes to more than 20,000 customers on behalf of more than 7,000 brokers since the initiative began in September 2016.

All first-time buyers and home movers completing a mortgage with Accord receive a complementary welcome hamper at their new property, with cards and gifts uniquely addressed from their broker rather than the lender.

The set includes a tin of fresh coffee, English breakfast tea, chocolate, biscuits and two mugs.

Research with intermediaries whose clients received a welcome box during an initial pilot phase showed 63% of brokers believed the gift had helped to strengthen their relationship with their client, while 68% felt their client was more likely to recommend them to family and friends as a result of receiving the welcome box.

Jeremy Duncombe, director of intermediary lending at Accord, said: “We’re delighted with the response from brokers and their clients, who are overwhelming supportive of this initiative.

“Sending a gift to clients on behalf of brokers is designed to help strengthen brokers’ relationships with their clients and enhance the way Accord supports intermediaries. As we pass the 20,000 milestone, it’s very pleasing to see that the boxes are achieving our aims and delighting clients on behalf brokers.”

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

Access FS partners with The Protection Coach to shift adviser conversations

Access Financial Services has announced a new partnership with Matt Chapman, widely known across...

Beyond the walk: Mortgage leaders talk mental health – part 6

The Mortgage Industry Mental Health Charter (MIMHC) is hosting its third annual 144-mile Walk...

Gatehouse Bank raises income multiples across home purchase plans

Gatehouse Bank has increased its finance-to-income ratios across its home purchase plan range, allowing...

Landlords retreat from London market as rental stock tightens

Landlords have been exiting the London market since proposals for rental reform first emerged,...

Landlords brace for RRA impact as tenant stability holds firm

Landlords are preparing for significant change as the Renters’ Rights Act 2025 comes into force with...

Latest publication

Other news

Access FS partners with The Protection Coach to shift adviser conversations

Access Financial Services has announced a new partnership with Matt Chapman, widely known across...

Beyond the walk: Mortgage leaders talk mental health – part 6

The Mortgage Industry Mental Health Charter (MIMHC) is hosting its third annual 144-mile Walk...

Q&A: Terry Blackburn, The Wealthy Advisers Club

Mortgage Soup fires the questions at Terry Blackburn, founder of The Wealthy Advisers Club. Mortgage...