Access Financial Services has finished the first phase of an initiative where it creates free microsites for each of its mortgage and protection advisers.

The programme was launched in response to demand from advisers for a digital presence that they could promote themselves and their details.

The sites include brief biographies, location, headshots, details of the services they offer, contact details, socials, and Trustpilot reviews.

Access FS states that the standalone websites deliver targeted content without the distractions of a main website. It argues that the microsites allow for tailored messaging, streamlined navigation, and optimised calls-to-action that lead to higher conversion rates compared to more complex websites.

The first adviser microsite went live on 5th of December 2024. AccessFS says it has now completed the first wave of launches with 72 live microsites and another 10 set to go live shortly.

BROKER SHOWCASE

Nick Jones, mortgage sales and marketing director at AccessFS, said: “The sites are designed to showcase our advisers and give them a digital space that they can market online and promote through other means like business cards.

“They’re now part of our employee value proposition seeing as they’re already delivering results.

“We’re now rolling them out across the entire firm in a bid to support advisers in their development and help them grow their business.

“These are the sorts of tools we are giving people when they join us: we’re trying everything we can to get behind our advisers and grow their visibility in the market. This is what we do for our members.”

COMMITMENT TO INNOVATION

He added: “AccessFS is an agile business, and the microsites are cost-effective and quick to develop, making them an efficient tool to boost brand visibility, connect with audiences, and achieve short-term goals while complementing our larger digital presence.

“The move to roll them out across the firm reflects our commitment to innovation and teamwork. We are trying to disrupt the market, and that approach is helping us expand rapidly.”