360 Lifecycle, formerly known as 360 Dotnet, has announced what it has hailed as a ‘dynamic rebrand’, including aligning the name of its product as its brand identity.

The introduction of a new logo and the launch of a user-friendly website marks a significant refresh in the brand’s presentation.

Clients and partners can continue to rely on 360 Lifecycle‘s support, features, and dedicated customer service, now presented under the 360 Lifecycle brand.

Ozgur Unlu, CEO of 360 Lifecycle, said: “As we embark on this transformative journey, we are thrilled to unveil 360 Lifecycle. This rebrand not only reflects our commitment to innovation but also signifies a new chapter in our company as a leading fintech provider.

“Our refreshed identity is only the beginning of our journey, to help to support our clients’ continued success.”

David Smith, commercial director at 360 Lifecycle, added: “Our technology is redefining what it means to empower financial advisers. Our commitment to excellence is evident in the solutions we offer.

“Moreover, our agnostic approach allows advisers the freedom to choose from a variety of integration partners, ensuring they have the best tools at their disposal to meet their unique needs.”