Accord Mortgages’ ’10 for 10′ product promotion is now closed.

The Yorkshire Building Society lender said that applications rose significantly following the launch of the offer on August 28 which put 10 new products on the market for 10 days.

“We’ve had great success with time-limited products in the past, and this campaign proved equally successful,” said Steve McAvan, Accord Mortgages group intermediary product manager.

“Our key lending partners have responded positively, not only to the competitiveness of the range, but also to the clarity these deadlines offer their clients.

“We have seen other lenders employ similar tactics and I would expect these types of offer to become more popular.”