Vaboo launches rewards platform for brokers to boost customer engagement

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Vaboo, a customer rewards platform, has expanded its offering to mortgage brokers and independent financial advisers (IFAs).

The new service is designed to help businesses enhance customer engagement, improve retention, and add value to their client relationships.

The platform, which has been widely used by estate and letting agents since 2019, provides access to exclusive pricing, offers, and discounts from major national retailers, helping clients save on both moving costs and everyday living expenses.

By integrating Vaboo’s white-labelled rewards system, brokers can receive live customer insights, track satisfaction levels, and improve engagement through automated branded communications.

Vaboo has reported that its existing clients in the property sector have seen customer satisfaction scores increase by over 40% within a year after implementing the platform. The company now aims to replicate this success in the mortgage industry by offering a cost-effective solution suitable for brokers of all sizes.

Jonathan Stein (pictured), CEO at Vaboo, said: “After scaling our business with renters and letting agents in mind, the synergies with brokers and mortgage customers is natural. We are excited to deliver our new service across the industry and help brokers and IFAs with customer nurture to deliver more revenue.”

The service includes weekly branded communications, aimed at reducing marketing workload while keeping engagement levels high.

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