United Trust Bank (UTB) has introduced its new brand identity, based on the belief that “everyone can achieve more together – United, we go further”.
UTB partnered with the brand agency Saboteur to develop the new identity.
The new brand identity is designed to enhance its engagement with brokers, housebuilders, developers and real estate investors, SMEs and individuals, whether customers, partners or staff.
“People and connections are at the heart of everything we do”
Harley Kagan, CEO of United Trust Bank, said: “Our beliefs and service ethic remain the same – it is just a refreshed, vibrant and forward-looking identity delivering the values that have been critical to our success.
“This exciting evolution builds on our strong brand foundations and reflects our commitment to the personal connections we aim to build with our staff and the customers and brokers we work with. People and connections are at the heart of everything we do. At UTB we have always understood that it is not only what we achieve that matters but how we achieve it.
“I am delighted with the clean modern brand identity that Saboteur have delivered. At the same time, they have made it a fun, energising and creative process. I am excited to see how our new branding is received by our partners and customers.
“By evolving our brand, we hope to communicate perspective and reliability, deepen the trust and loyalty we’ve built with our staff and customers, as well as ensure we remain adaptable to meet their changing needs. Our new look will get us noticed and recognised in a competitive, fast-moving financial solutions market, emphasising people, connections and the power of strong relationships. United, we go further.”
“UTB have preserved the ethos that has underpinned their success to date”
A spokesperson for Saboteur added: “While many organisations strive to be values-driven, few embody their principles as authentically as UTB. They are a bank dedicated to helping people thrive, a spirit which is now captured in a dynamic new identity.
“The collaborative approach, openness, clear vision, and engagement at every stage of the branding process helped to craft a brand strategy and identity that reflect both the Bank’s enduring values and future aspirations.
“The result is a revitalised brand that enhances their competitive edge in the market and galvanizes and unites teams internally. By updating the Bank’s look and feel, UTB have preserved the ethos that has underpinned their success to date, while equipping themselves to go even further in the future.”
