Uinsure has revised its application process to allow advisers’ clients to apply for a policy themselves, in their own time.

Direct Apply allows brokers to email an application link to the quote they provide to their clients.

The client still benefits from the security of professional advice from a mortgage broker and can now activate the recommended GI policy in their own time via the link in the email. The broker doesn’t have to chase for a yes or no from the customer or an exchange date from the solicitor.

Paul Kelly, director of product development at Uinsure, said: “At Uinsure, we’re constantly striving to make selling GI as seamless and straightforward as possible for our brokers. With Direct Apply, we have created new functionality which provides the opportunity for the brokers customers to easily complete the home insurance purchase online, at a time and location of their choosing.

“We know our brokers value their time and we also understand they want to convert more quotes to actual income. This new tool, which pays full commission, allows them to do just that.”

Andy Walton, protection proposition director at Mortgage Advice Bureau, added: “Direct Apply is a great concept and one which I am sure will appeal to brokers. I have been asking providers for some time to offer self-serve style options and its pleasing to see Uinsure have taken these initial steps.

“This facility will importantly give brokers, and consumers, more flexibility when completing a home insurance policy and I’m sure it will prove a huge success.”