Time Finance has appointed Bethan Holliday as head of operations in its asset finance division as part of a wider strategy to increase support for SMEs and grow its lending book to £300m.

Holliday (pictured) brings over two decades of experience in financial services, most recently serving in a senior role at Ultimate Finance.

At Time Finance, she will oversee operational delivery for the asset finance team, with a particular focus on improving systems and processes to simplify access to finance for small businesses.

The appointment comes as the independent lender seeks to strengthen its relationships with brokers and scale its business lending. Holliday’s role will include enhancing service standards for intermediaries, which the firm sees as a critical component of its long-term growth plan.

Commenting on her new position, Holliday said: “I am excited to join Time Finance as the business accelerates its growth journey.

“Having long regarded Time Finance as a challenger and innovator in this industry, to join the team was an opportunity I could not turn down.”

AMBITIONS

Time Finance has made a series of hires in recent months to support its ambitions. The lender recently added Terry Wolfendale as head of sales and Paul Rice as business development manager to expand its invoice finance operations.

Steve Nichols, managing director of asset finance at Time Finance, welcomed the appointment, noting that Holliday’s arrival coincides with the launch of a new three-year strategy.

“I’m thrilled Bethan has decided to join Time Finance. Her arrival comes at a key time for the business as we embark on our new three-year plan and continue to deliver sustainable growth,” said Nichols.

“Bethan will play a key role in making our business more efficient, helping to develop our automation capabilities with the rest of the leadership team, as we strive to offer a consistently great service for our brokers, customers and suppliers.”