Rosemount Financial Solutions (IFA) has expanded its adviser network once again, adding 10 new members during the second quarter of 2025.
The continued growth comes amid strong momentum for the mortgage, protection and financial planning network, which has been working to build its reputation as a high-support, adviser-centric alternative to the traditional model.
Between April and June, the firm welcomed advisers from a broad spectrum of backgrounds, reflecting its ambition to offer clients a comprehensive suite of financial services.
Among those joining are Fiyin Makinde of Arvifin Solutions, James Armitage of Lenderhive, and Sally Mitchell of Versed Financial, alongside several others with experience in both mortgage advice and wider financial planning.
Chief executive Ahmed Bawa credited the firm’s ongoing success to its commitment to bespoke support and personal relationships with advisers.
“We are building something really special at Rosemount,” he said. “For too long advisers have felt overlooked by their networks, treated as numbers on a balance sheet.
“We are doing things differently, really getting to know each individual adviser, their hopes and aspirations, and putting a support structure in place to help them achieve those goals.”
TRAINING
Rosemount’s adviser training programme has been a key part of its appeal, with many new recruits citing the ability to tailor their growth and develop full financial planning propositions. Bawa added that this has been a “big driver” of Rosemount’s performance over the past year.
According to independent data from Network Consulting, Rosemount has achieved net growth of 14.5% so far in 2025 – the third highest figure among UK networks. This builds on a record 2024 in which the network increased revenue by 25% on the previous year. The trajectory has continued into 2025, with first quarter revenues up by more than a third compared to the same period last year.
Sally Mitchell, a mortgage and protection consultant at Versed Financial, said the welcome she received on joining Rosemount had been unlike anything she had experienced elsewhere.
“From the very first interaction I have been struck by the warm welcome I have received from Rosemount,” she said.
“It really does feel like you are joining a family. The small, friendly team are always available to answer any queries or steer you in the right direction. You get the feeling they are your cheerleaders and want to make everything as efficient and simple as possible.
“I am impressed with their tech offerings and it’s a breath of fresh air to have a compliance team who are so supportive.”
As the year progresses, Rosemount is expected to continue building on its strong adviser base and revenue growth, with further appointments likely in the second half. The firm’s leadership has indicated that its long-term strategy remains focused on supporting advisers looking to diversify their propositions and take advantage of new opportunities in a fast-changing market.
