Short-term lender, Roma Finance, has refreshed its branding with the strapline #LovetoLend.

It is using the hashtag across all channels with a mission to provide the ‘Borrower First’ experience.

The lender has growth plans to become a £350 million business over the next two years and its growth strategy is focused on a “borrower centric philosophy” and its “dedication to love to lend”.

Roma has doubled business activity and the loan book in the past 12 months, made key hires and promotions across the business and has built key partnerships.

It says it will expand with its mission to provide the ‘Borrower First’ experience to those looking to create prosperity from property through “learning, collaboration, innovation and integrity”.

Charlotte Rutter (pictured), head of marketing and communications at Roma Finance, said: “In February 2021, we rebranded and became ‘lending less ordinary’. The events that followed the pandemic and impacted our economy and lives mean the world seems permanently extraordinary.

“Our new refreshed logo with the strapline ‘#LovetoLend’ is a natural step in Roma’s journey. We have remained a constant in the marketplace, putting the borrower first and providing support that is second to none, ultimately providing a little joy.”

Michael Allison, commercial director, added: “Creating the ‘borrower first’ experience is priority number one at Roma. Over the last two years we have strived to deliver partner and borrower friendly innovations including technology, funding, team building and culture to ensure our processes are entirely geared to creating the ideal lending experience for all parties.

“I am delighted with the brand refresh which reflects our business values going forwards and I am incredibly excited for the further developments we will share over the next few months.”