Revolution Touchpoint growth for Stonebridge

Published on

Stonebridge Group has reported an increase in financial promotion activity from users of its Revolution Touchpoint marketing tool, part of the Revolution technology system.

Revolution Touchpoint launched in April and allows users to generate their own marketing material to send out to new and existing clients, using pre-approved marketing templates.

Since launch Revolution has approved an increasing number of financial promotions from Touchpoint users covering a variety of topics. The most popular promotions have covered the following products and services: Standard mortgages (30%); Help to Buy (20%); Remortgage (18%); Buy-to-let and General Insurance (both 12%); and Protection (10%).

By using the marketingtemplates on Touchpoint users can generate advertising, flyers or email e-shots choosing their own colourways, images and formats.

Three-quarters of the promotions generated so far have been for printing material while a quarter were for email distribution. The range of material developed has included office posters, leaflets, posters for estate agent introducers, new-build launch leaflets, client e-shots, website downloads, and specific promotions for use on social media.

Stonebridge and Revolution also offer a bespoke marketing design service for all system users for those firms who want something specific or unique.

Julie Murray, technology director of Revolution, said: “We have been very pleased with the user take-up of Revolution Touchpoint since launch and it is particularly gratifying to see advisory firms using this marketing toolkit in order to generate distinctive and business-specific promotions.

“The areas covered in the promotions are wide and varied, and users are utilising the system in order to educate, inform and market their services in order to generate Help to Buy, buy-to-let and remortgage business, as well as develop leads for GI and protection. User feedback has focused on the ease of use and our ability to approve promotions in a very short space of time because of the way the system has been designed.

“We would urge existing and interested advisers to make use of Revolution Touchpoint as it has the ability to help them generate high-quality promotions which should ultimately drive an increasing amount of business to them.”

Latest POLL

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

Spring surge in property listings creates market opportunities

The average asking price for newly listed properties has risen by 1.1% (+£3,876) this...

Secure Trust Bank Commercial Finance appoints senior portfolio director

Secure Trust Bank Commercial Finance (STB CF) has announced the appointment of Carl Pykett...

Inflation expectations rise slightly as BoE releases latest survey

Public expectations for inflation and interest rates have edged higher, according to the Bank...

£1 billion lost annually as 50,000 London social homes used fraudulently

A shocking new report reveals that around 50,000 social housing properties in London are...

Other news

Spring surge in property listings creates market opportunities

The average asking price for newly listed properties has risen by 1.1% (+£3,876) this...

Secure Trust Bank Commercial Finance appoints senior portfolio director

Secure Trust Bank Commercial Finance (STB CF) has announced the appointment of Carl Pykett...

Inflation expectations rise slightly as BoE releases latest survey

Public expectations for inflation and interest rates have edged higher, according to the Bank...