OSB Group has announced the launch of Rely, a new specialist buy-to-let lending brand.
Rely will work exclusively with brokers to support a broad spectrum of landlords, from first-time buy-to-let investors to large-scale portfolio landlords.
Its launch comes amid an estimated 4.3 million home shortfall across the UK and forecasts that tenant numbers will rise by 15% over the next five years.
The lender will operate on a new technology platform designed to streamline the intermediary journey and deliver faster decision-making.
OSB Group said the platform, developed in consultation with brokers, offers data-led underwriting and real-time broker registration, with the ability to deliver offers on the same day in some cases.
Adrian Moloney, group intermediary director at OSB Group, said: “We’ve been working on this exciting new investor brand Rely for over 18 months and partnered with ‘best in class’ technical experts to ensure we’re delivering an experience that will support brokers with their pain points while offering much faster and smoother processing.
“By enhancing the Group’s current buy-to-let products and services, and placing them under the Rely brand, we’ve effectively created a buy-to-let powerhouse, drawing on the same expertise and experience that our broker partners will already be familiar with.”
Among the platform’s capabilities are automated property valuations, a digitised post-offer process with same-day fund transfer, and integration with LMS for conveyancing.
OSB Group claims that broker input time has been reduced by up to 50%, with application processing time cut by at least 25% across the board.
END FOR KENT RELIANCE
The introduction of Rely marks a strategic shift in OSB Group’s brand architecture. Once Rely is fully operational, the group intends to retire the Kent Reliance for Intermediaries brand. Residential business will be concentrated under Precise, alongside bridging, while InterBay will remain focused on commercial lending.
Moloney added: “The wait is almost over as we anticipate the final stages to be completed shortly and we’re looking forward to celebrating our official launch in the summer.”
