New identity as eKeeper relaunches as finova Broker

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Finova Broker, previously known as eKeeper Group, has relaunched as a dedicated arm of the finova brand.

The finova group says there will be strengthened investment in tailored CRM solutions designed to meet challenges and opportunities facing brokers.

Finova Broker provides a range of tools designed to streamline operations, improve client experiences, and increase brokers’ profitability.

FEATURES & NEW TOOLS

Its CRM platform now includes features such as digital conveyancing; integrated credit checks and customisable customer retention workflows.

Finova Broker builds eKeeper’s Mortgage Keeper, expanding its CRM functionality with recent enhancements including a lead verification system and a comprehensive journey for leads from initial enquiry on a broker’s website to a partially completed FactFind.

Brokers will also have access to enhanced customer engagement tools, including automated client and introducer communications and a secure customer portal.

CLUB CHANGES

Finova Broker now also integrates its mortgage club, formerly known as MCI Club, now known as finova Payment Mortgage Services (fPMS). With fPMS, procurement fees will be paid within 24 hours and brokers gain access to a range of support and referral services, along with tailored technology solutions, including flexible licensing options.

“Finova Broker allows us to focus entirely on empowering brokers, helping them increase efficiency and income with the most advanced tools available”

Matt Harrison, commercial director at finova Broker, said: “The official launch of finova Broker, as part of the larger finova group, allows us to clearly position ourselves in the broker market as being a key champion of the broker community.

“Being part of the finova brand brings extensive advantages for our customers and the wider market, especially as we also provide systems for so many lenders.

“Finova Broker allows us to focus entirely on empowering brokers, helping them increase efficiency and income with the most advanced tools available.”

“we’re making a clear statement to our customers and the overall market”

Paraag Dave, CEO of finova, added: “We’ve recognised the need for our broker solutions to stand out in the intermediary market. By launching finova Broker, we’re making a clear statement to our customers and the overall market that finova Broker is a significant part of our investment and innovation focus.

“By bringing brokers their own dedicated brand within the finova portfolio, we’re able to provide insightful, broker-specific solutions to meet the dynamic needs of this vital segment of the mortgage industry.”

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