Majority of landlords have raised rents amid sustained demand

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Nearly 60% of UK landlords have increased rents over the past year, with more than a third anticipating further rises in the next six months, according to new research by property finance and management platform Lendlord.

The findings, based on a survey of active landlords, provide a snapshot of how investors are navigating the pressures of a tight rental market in 2025.

Despite ongoing inflation and the looming impact of proposed legislation, landlords appear to be taking a measured approach to pricing decisions.

According to Lendlord’s data, 58.5% of landlords confirmed they had already raised rents in the past 12 months, with 27.4% applying increases across their entire portfolio and a further 31.1% doing so selectively.

Looking ahead, 36.3% said they expect to raise rents within the next six months, while an additional 30.4% are undecided and continue to monitor the market.

The results reflect a market under continued upward pressure, but with signs that landlords are tempering rent hikes with caution. Vacancy rates remain low, with nearly three quarters of respondents (72.8%) reporting that all of their properties are currently let.

Only 6.8% said more than a quarter of their portfolio is vacant, and just 11.9% reported voids exceeding 10%.

Tenant turnover also appears stable. The majority of landlords (73.8%) said they had seen no significant change in the level of move-ins and move-outs over the past year, suggesting that rent increases have not yet prompted widespread tenant displacement.

The findings also point to a considered response to the proposed Renters’ Rights Bill, which includes measures aimed at strengthening tenant protections. While the bill has prompted landlords to assess their position, only 14.4% have made changes to their pricing strategy as a direct result.

Some 72% said they are reviewing or monitoring the situation, suggesting that landlords are awaiting further clarity before making major decisions.

Aviram Shahar, co-founder and chief executive of Lendlord, said: “Landlords continue to play a pivotal role in meeting housing demand across the UK, and our latest survey shows that most are taking a measured approach to rent increases despite ongoing pressures. Many are raising rents, but they’re doing so cautiously, balancing inflationary pressures with tenant stability.

“Our data shows demand remains high, with very low vacancy rates across the board, and landlords are carefully monitoring the potential impact of regulatory change.

“This latest data gives a clearer picture of how landlords are responding on the ground, not just in terms of pricing, but how they’re thinking about stability, regulation and future plans.”

In addition to survey results, Lendlord has published updated regional rental averages based on landlord-reported figures. Average monthly rents in Greater London stand at £1,959.78, followed by £1,500.99 in the South West and £1,383.36 in the South East. The lowest average rents were recorded in the North East (£732.55) and Northern Ireland (£743.61).

The figures form part of Lendlord’s broader effort to support brokers, investors and property professionals with real-time market intelligence. The full Q2 2025 rental report is available on the company’s website.

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