LV= makes sweeping changes to critical illness proposition

Published on

LV= has cut prices across its critical illness (CI) protection range. It has improved rates on its critical illness and combined life and critical illness policies, and improved rates for higher sums assured for some of its term insurance contracts.

The protection provider says 82.5% of critical illness rates have been cut, with nearly all guaranteed premiums coming down. The average cut across the range is 4.1%, with some rates reduced by 31%.

Mark Jones , head of protection at LV=, said: “This sweeping re-price reflects LV=’s commitment to helping advisers sell the most appropriate mix of protection for their customers’ needs. As part of our ambitious plans for this year

Latest POLL

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

Bank of England expected to hold interest rates at 4.5% amid economic uncertainty

The Bank of England is widely expected to maintain interest rates at 4.5% when...

£6.5k bill for homebuyers who miss stamp duty deadline

Rent and mortgage spending rose 7.7% year-on-year in February, as more homeowners moved from...

Advice Guru partners with Pure Retirement to support broker education

Financial adviser learning platform Advice Guru has announced a new sponsorship partnership with Pure...

Nationwide ups LTV limits for interest-only and foreign national borrowers

Nationwide has announced changes to its mortgage lending criteria, increasing the maximum loan-to-value (LTV)...

Other news

Bank of England expected to hold interest rates at 4.5% amid economic uncertainty

The Bank of England is widely expected to maintain interest rates at 4.5% when...

£6.5k bill for homebuyers who miss stamp duty deadline

Rent and mortgage spending rose 7.7% year-on-year in February, as more homeowners moved from...

Advice Guru partners with Pure Retirement to support broker education

Financial adviser learning platform Advice Guru has announced a new sponsorship partnership with Pure...