LiveMore, the later life lending specialist, has more than doubled mortgage applications in the first half of 2025 compared with the same period last year, as demand from borrowers over 50 continues to climb.
Between January and June, the lender recorded a 132% increase in mortgage applications, while completions rose by 58% year-on-year.
LiveMore’s product range spans retirement interest-only (RIO), standard capital and interest, interest-only and lifetime mortgages. Earlier this year it added a part interest and part repayment product, aimed at those seeking tailored lending options in later life.
According to ONS figures, around 12.7 million people in the UK were aged 65 or older in 2022 – nearly one in five of the population. That number is projected to reach 22.1 million by 2072, or more than one in four.
Leon Diamond, founder and chief executive of LiveMore, said: “This rapidly growing segment of the population has for too long been underserved by traditional lenders. As our population ages, older borrowers have mixed retirement incomes and evolving requirements so they’re in desperate need of flexible borrowing options.
“We’re helping to deliver better financial outcomes to those older borrowers through inclusive product design, broker-focused tools, and consistently strong service.
“These efforts are reflected in our growth and we’re making huge strides towards our goal of being the number one later life mortgage provider.”
RECRUITMENT DRIVE
To support its expansion, LiveMore is undertaking its largest ever recruitment drive, creating 12 new roles across broker enquiry, case management, servicing and technical teams.
The firm has also promoted a number of existing staff, with recruitment now under way to backfill those posts.
The business has further strengthened its leadership with the appointment of Serena Charters as head of compliance. Charters brings more than a decade of experience in compliance and specialist lending, having held roles at Monument, Allica Bank and Bluestone.
Her career spans underwriting, oversight and regulatory governance, placing her in a strong position to guide LiveMore through the next phase of its growth.
“At LiveMore, we’re committed to delivering fair outcomes for our customers, many of whom are older or may be considered vulnerable,” said Diamond.
“With Serena on board, we’re confident in our continued ability to meet and exceed our obligations under the Consumer Duty and beyond.”
Diamond added that LiveMore’s growth reflects an urgent and increasing demand for high-quality later life mortgage options.
“Our doubling in size over the past year is a reflection of the urgent need for quality mortgage solutions for those in later life, and LiveMore’s desire and ability to meet that need,” he said.
“Our extensive recruitment reflects our ambitions to expand significantly and meet increasing demand, whilst continuing to provide brokers and their clients with the highest possible service standards.”
