LiveMore has appointed James Green as its new key account manager for the Midlands.

Green (pictured) joins the later life lending specialist with nearly 20 years’ experience in financial services. He began his career in banking before moving into mortgage lending, where he developed a particular focus on intermediary relationships.

His background includes work with several building societies, equipping him with a broad understanding of how cross-functional collaboration can improve outcomes for both brokers and end clients.

“Throughout my career, it’s always been essential to work with propositions that truly meet customer needs,” said Green.

“LiveMore is transforming access to mortgage finance for older borrowers, with flexible criteria, smart use of income assessment and powerful tools like the LiveMore Mortgage Matcher.

“It’s exciting to join a team where innovation is valued and where everyone is united by a shared purpose – to say yes to more people. I’m looking forward to being the voice of the intermediary, bringing feedback into the business and doing the little things right – returning calls, replying to emails and offering dependable support.”

Green’s arrival comes as LiveMore continues to expand its presence in the specialist mortgage market. The lender focuses exclusively on customers aged 50 to 90 plus, offering a wide range of options including capital and interest, interest-only, part and part, retirement interest-only and lifetime (equity release) mortgages.

The Midlands is seen as a key growth region for the business, and Green’s appointment is expected to enhance broker engagement and support across the area.

Paul Lewis, sales director of mortgages at LiveMore, said: “James brings a wealth of experience, a collaborative mindset and a strong values-led approach that aligns perfectly with our mission.

“His appointment strengthens our support in the Midlands, helping us work even more closely with brokers across the region to unlock the opportunities in later life lending.”