Liquidity Central has announced the launch of a new, exclusive, short term product for business owners with lending decisions available on the same day.

The product is designed to provide unsecured short term finance up to £50,000 for periods of up to 12 months, for any business purpose such as cashflow support, expansion, working capital, and new equipment.

Loans are funded by Orange Money, trading as EZBOB.com, whose shareholders include the government’s Angel CoFund.

Apart from an initial enquiry form, which the broker fills out and sends to Liquidity Central, there is no other paperwork required. Clients or their brokers are asked to link up their HMRC online data and business bank account to EZBOB’s systems. Liquidity Central will then inform the broker of the funding offer in a matter of hours. In this way, the firm says, funding can be completed in 24 hours or less.

Nikki Brett, Liquidity Central’s director, said companies need to be able to access immediate financing in the ever faster moving business environment to stay competitive and take advantage of opportunities.

She said: “We are extremely excited to be representing EZBOB in the intermediary market. There is no other funding company in the UK today offering this service. Waiting for the wheels of traditional lenders to grind through the lending process, can be a deal breaker as it relies heavily on historical data which takes time to gather and process.

“As the sole distributor in the UK, our new lending proposition with EZBOB takes advantage of the advances in secure internet connectivity to link to a client’s online banking and accounting data. This is why the approval process can be almost instantaneous and the whole process reduced from months, if you look at the track record of some lenders, to less than a day.

“There is a commercial lending revolution coming and Liquidity Central and EZBOB intend to be at the forefront of that movement.”