Hope Capital has rebranded as Hope Capital Property Finance as it marks its fifteenth year in business and seeks to underline its position in the bridging finance market.
The Liverpool-based lender said the new identity reflects its evolution from a specialist short-term lender into a broader property finance provider, while retaining the principles on which the business was founded in 2011.
Alongside the rebrand, the lender has introduced a refreshed product offering, including lower rates across its residential, semi-commercial and commercial bridging ranges.
Residential bridging loans at 75% LTV have been reduced from 0.89% to 0.85%, semi-commercial loans at 70% LTV fall from 1.05% to 0.95%, and commercial loans at 65% LTV drop from 1.09% to 0.99%.
Jonathan Sealey, Hope Capital Property Finance’s chief executive, said:“Growth doesn’t mean losing your identity. We’ve evolved while staying true to our roots. This new chapter reflects who we are – a trusted, longstanding lender in the bridging finance market, built on expertise, knowledge, and credibility.
“As we enter our fifteenth year, I’m incredibly proud of what we’ve built and the outstanding team we have. Reflecting on when I founded the business in 2011, Hope Capital Property Finance has achieved heights I could never have imagined, a success made possible by the hard work and dedication of every individual in the company.
“Being able to rebrand at this level reflects the direction we’re heading in, our commitment to the industry, and our continued focus on supporting brokers and borrowers with the products, flexibility, and service that have always defined us.”
The lender overhauled its pricing structure at the start of 2025, replacing deal-by-deal pricing with a flat-rate model across its full bridging range. The move was designed to make it easier for brokers to understand and apply rates to a wide variety of cases, including structural and non-structural refurbishment projects.
REFINEMENT
Hope Capital Property Finance said increased funding lines and its strongest year of lending to date have enabled it to refine the range further as it enters the new year under its new name.
Kim Parker, head of sales, added :“In line with our rebrand, we’re delighted to launch our new offering with reduced rates across the board, making our bridging finance solutions more accessible and competitive than ever.
“This enhancement enables us to support a broader range of projects while continuing to deliver the flexible, tailored service that our brokers and borrowers have relied on for the past 14 years.”
