Hinckley & Rugby for Intermediaries has unveiled its new, more modern branding.

The brand refresh includes a new logo and colour palette, which includes the separate identity specifically for H&R’s key intermediary team. This is part of a wider repositioning of the Society which recognises H&R for Intermediaries’ digital focus and its customer-centric approach.

The Society continues to invest in both technology and people, with a view to making the application process as smooth as possible for brokers. This includes updating published lending criteria on a regular basis, to reflect ongoing challenges in the market, particularly around affordability. It styles itself on providing a flexible approach to lending, through its panel-led decisions, tailoring mortgage solutions to fit borrowers’ needs where appropriate.

Danny Cranie, chief customer officer at Hinckley & Rugby Building Society, said: “We are refreshing our brand to embrace a more modern aesthetic, which realigns our image with our evolving purpose as a mutual organisation, and our ambition to be a leading lender in the specialist mortgage market.

“At H&R we listen to our brokers to ensure we find the right mortgage solution to meet their clients’ needs. This rebrand strengthens our identity and ensures H&R for Intermediaries continues to remain relevant in what is a rapidly evolving lending landscape.”