Gen H reopens broker panel to and will now welcome all DA and AR brokers

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Fintech mortgage lender Gen H is reopening its broker panel to new registrations, extending an invitation to directly authorised (DA) and appointed representative (AR) firms across the UK intermediary market.

Brokers wishing to join can register via intermediaries.generationhome.com by selecting “Log in to Gen H Pro”.

The Gen H panel already includes over 22,000 advisers, with representation from major networks and mortgage clubs including Legal & General Mortgage Club, MAB, Stonebridge, PMS, PRIMIS, Paradigm, TMA Club, SimplyBiz Mortgages, Mortgage Intelligence, HL Partnership and Quilter.

LENDING INNOVATIONS

At the heart of Gen H’s proposition is a suite of affordability-focused lending innovations including the Income Booster – a feature that enables friends or family members to support the borrower’s application without being added to the title deeds.

Gen H’s proprietary Ejector Seat model removes booster income before the supporter reaches age 85 – often allowing for longer mortgage terms than would be possible under conventional JBSP structures.

The lender also recently launched New Build Boost in collaboration with Persimmon Homes. As the first scheme of its kind since Help to Buy, New Build Boost is aimed at supporting both affordability and deposit gaps for first-time buyers, particularly in the new-build sector.

UNLOCKING HOME OWNERSHIP
Leanne Sarjant, Head of Growth at Gen H
Leanne Sarjant, Gen H

Leanne Sarjant, Head of Growth at Gen H, said: “Expanding our panel is about more than numbers – it’s about partnering with brokers who share our mission to unlock homeownership for the many, not the few.

“Brokers are not only our primary distribution partners; they’re also our closest collaborators in product design and delivery.

“We’re thrilled to open our doors to new DA and AR firms and look forward to building lasting relationships as we continue to scale our impact.”

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