Gen H reopens broker panel to and will now welcome all DA and AR brokers

Published on

Fintech mortgage lender Gen H is reopening its broker panel to new registrations, extending an invitation to directly authorised (DA) and appointed representative (AR) firms across the UK intermediary market.

Brokers wishing to join can register via intermediaries.generationhome.com by selecting “Log in to Gen H Pro”.

The Gen H panel already includes over 22,000 advisers, with representation from major networks and mortgage clubs including Legal & General Mortgage Club, MAB, Stonebridge, PMS, PRIMIS, Paradigm, TMA Club, SimplyBiz Mortgages, Mortgage Intelligence, HL Partnership and Quilter.

LENDING INNOVATIONS

At the heart of Gen H’s proposition is a suite of affordability-focused lending innovations including the Income Booster – a feature that enables friends or family members to support the borrower’s application without being added to the title deeds.

Gen H’s proprietary Ejector Seat model removes booster income before the supporter reaches age 85 – often allowing for longer mortgage terms than would be possible under conventional JBSP structures.

The lender also recently launched New Build Boost in collaboration with Persimmon Homes. As the first scheme of its kind since Help to Buy, New Build Boost is aimed at supporting both affordability and deposit gaps for first-time buyers, particularly in the new-build sector.

UNLOCKING HOME OWNERSHIP
Leanne Sarjant, Head of Growth at Gen H
Leanne Sarjant, Gen H

Leanne Sarjant, Head of Growth at Gen H, said: “Expanding our panel is about more than numbers – it’s about partnering with brokers who share our mission to unlock homeownership for the many, not the few.

“Brokers are not only our primary distribution partners; they’re also our closest collaborators in product design and delivery.

“We’re thrilled to open our doors to new DA and AR firms and look forward to building lasting relationships as we continue to scale our impact.”

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

Industry titans weigh in behind charity concert

Two of the mortgage industry’s biggest names have thrown their weight behind Take Me...

Project 28 launches in a bid to slash time it takes to sell homes

A coalition of 23 of the UK’s leading property organisations has unveiled a sweeping...

Rotherham mortgage boss crowned Lord of the Manor

Scott Thorpe, founder and chief executive of TMG Mortgage Network, has been formally recognised...

Midlands and northern England dominate buy-to-let purchases as landlords seek value

Buy-to-let lending in the Midlands and the north of England accounted for nearly half...

United Trust Bank moves into student housing with new funding offer

United Trust Bank has broadened its living sector proposition with the launch of a...

Latest publication

Other news

Industry titans weigh in behind charity concert

Two of the mortgage industry’s biggest names have thrown their weight behind Take Me...

Project 28 launches in a bid to slash time it takes to sell homes

A coalition of 23 of the UK’s leading property organisations has unveiled a sweeping...

Rotherham mortgage boss crowned Lord of the Manor

Scott Thorpe, founder and chief executive of TMG Mortgage Network, has been formally recognised...