Gen H reopens broker panel to and will now welcome all DA and AR brokers

Published on

Fintech mortgage lender Gen H is reopening its broker panel to new registrations, extending an invitation to directly authorised (DA) and appointed representative (AR) firms across the UK intermediary market.

Brokers wishing to join can register via intermediaries.generationhome.com by selecting “Log in to Gen H Pro”.

The Gen H panel already includes over 22,000 advisers, with representation from major networks and mortgage clubs including Legal & General Mortgage Club, MAB, Stonebridge, PMS, PRIMIS, Paradigm, TMA Club, SimplyBiz Mortgages, Mortgage Intelligence, HL Partnership and Quilter.

LENDING INNOVATIONS

At the heart of Gen H’s proposition is a suite of affordability-focused lending innovations including the Income Booster – a feature that enables friends or family members to support the borrower’s application without being added to the title deeds.

Gen H’s proprietary Ejector Seat model removes booster income before the supporter reaches age 85 – often allowing for longer mortgage terms than would be possible under conventional JBSP structures.

The lender also recently launched New Build Boost in collaboration with Persimmon Homes. As the first scheme of its kind since Help to Buy, New Build Boost is aimed at supporting both affordability and deposit gaps for first-time buyers, particularly in the new-build sector.

UNLOCKING HOME OWNERSHIP
Leanne Sarjant, Head of Growth at Gen H
Leanne Sarjant, Gen H

Leanne Sarjant, Head of Growth at Gen H, said: “Expanding our panel is about more than numbers – it’s about partnering with brokers who share our mission to unlock homeownership for the many, not the few.

“Brokers are not only our primary distribution partners; they’re also our closest collaborators in product design and delivery.

“We’re thrilled to open our doors to new DA and AR firms and look forward to building lasting relationships as we continue to scale our impact.”

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

The Coventry cuts selected intermediary residential fixed rates

Coventry for intermediaries has reduced a number of residential fixed-rate products for new and...

Mortgage Advice Bureau completes acquisition of Dashly

Mortgage Advice Bureau (MAB) has completed the acquisition of technology and data company Dashly,...

The Buckinghamshire lowers rates across key ranges

Buckinghamshire Building Society has cut rates across a wide spread of residential and buy-to-let...

FCA finds protection market delivering good outcomes, says TPFG

The Property Franchise Group PLC (TPFG) has responded to the publication of the Financial...

Conditional selling remains industry flashpoint as enforcement lags

Conditional selling remains one of the most persistent and contentious issues facing the UK...

Latest publication

Other news

The Coventry cuts selected intermediary residential fixed rates

Coventry for intermediaries has reduced a number of residential fixed-rate products for new and...

Mortgage Advice Bureau completes acquisition of Dashly

Mortgage Advice Bureau (MAB) has completed the acquisition of technology and data company Dashly,...

The Buckinghamshire lowers rates across key ranges

Buckinghamshire Building Society has cut rates across a wide spread of residential and buy-to-let...