Gen H moves to intermediary-only model

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Gen H has announced an internal restructure as it becomes an intermediary-only lender.

As part of this restructure, Gen H will reshape certain teams to focus their efforts on “delivering excellence in end-to-end service” alongside Gen H Legal.

At the same time, Gen H has made a series of new hires including Karen Appleton as head of lending and Claire Pratt as head of financial crime risk.

The lender has also secured additional capital from a combination of new and existing equity investors, including Legal & General. It will continue its forward-flow funding arrangement with strategic partner Nottingham Building Society which commenced in late 2022.

Gen H says it set a new record for application volumes in January and February. Notably, a significant proportion of applications made use of Gen H’s income booster product. Meanwhile, Gen H Legal also had its best ever month since its launch in October 2022.

Will Rice, CEO at Gen H, said: “Making homeownership accessible to all has never been a solo endeavour for us; we rely on the talent and commitment of our intermediary panel to help us help aspiring homeowners. The team and I are looking forward to a year focused on strengthening our relationships with our broker partners, delivering innovative new products to market, and working together to build the fairer housing market that we all deserve.”

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