Gen H has announced a new partnership with network HL Partnership.
The arrangement will see all advisers with HL Partnership gain access to Gen H’s mortgage proposition.
Gen H announced earlier this year it would close its direct channel to grow and strengthen its intermediary relationships and propositions. Gen H’s panel now includes more than 17,000 advisers.
HL Partnership advisers now have access to Gen H’s ‘hero’ proposition, its income booster, which is similar to a JBSP mortgage but overcomes issues with maximum age limits. Gen H lends up to 95% loan to value (LTV).
Neil Hoare (pictured), commercial director at HL Partnership, said: “HL Partnership is dedicated to providing high quality whole-of-market advice to our customers, because it’s in their best interest.
“We’re pleased to join Gen H’s panel, as this means even greater options for our brokers and their clients, including Gen H’s innovative affordability tools designed to help more aspiring buyers purchase a home.”
Pete Dockar, chief commercial officer at Gen H, added: “We are delighted to have had the opportunity to partner with HL Partnership. We know that our ability to help people realise their dreams of homeownership relies heavily on the work of our broker partners, which is why it’s so exciting to have HL Partnership’s network of committed, driven advisers now on our panel.
“We’re very much looking forward to working with HL Partnership over the coming months and years.”