Gen H has announced the appointment of Graham McClelland as its new chief executive, succeeding co-founder Will Rice, who is stepping into a non-executive director role after six years at the helm.
McClelland, who has served as both deputy CEO and chief financial officer, will take over the leadership of the mortgage lender as it continues its stated mission of helping more people access homeownership. He will work closely with Rice, who remains on the board to support the business in a strategic capacity.
Speaking on his promotion, McClelland said, “I am delighted to have been given this opportunity to lead the business as Will moves to a non-executive role. Will has done a fabulous job to build Gen H from scratch into the leading innovator in the UK mortgage market. It is an honour to take on the challenge of delivering this next phase of growth, supported by a tremendous team of colleagues, and a series of committed partners across the mortgage sector.
“Gen H has established an enviable track record for innovating for the benefit of customers, intermediaries and its funding partners. We will continue to originate high quality mortgage assets in vital areas of the market that are not well served by the mainstream lenders. I look forward to continuing to fulfil this purpose and to working with Will in his new capacity as a non-executive director.”

Rice co-founded Gen H – formerly known as Generation Home – alongside Sophia Guy-White, with the goal of creating a lender more attuned to the needs of would-be homeowners who remain underserved by traditional institutions. Under his leadership, the business has positioned itself as a customer-centric disruptor in the UK mortgage sector, offering a suite of innovative solutions aimed at improving access to property finance.
Reflecting on his time as CEO, Rice said, “I have found the six years that I have spent building Gen H to be a hugely challenging and rewarding experience. My co-founder Sophia and I embarked upon this project because we believed that there was room for lenders to do so much more to support the ambitions of people struggling to find their place on the property ladder. I am proud to have built a business that has stayed true to this founding ethos and is driving true innovation in the mortgage market.
“I am extremely fortunate to have worked with wonderful colleagues who bought into our vision and who have helped us to build a truly customer-obsessed culture. I have great confidence in handing the reins to Graham, who has been an integral member of our leadership team for the past four years. The company has an exciting future under his leadership, and I will remain involved to support him and the team as they drive the business forwards.”