Exeter Family Friendly has seen immediate benefit after successfully integrating UnderwriteMe into its income protection buying process.

Since launching the new ‘Underwrite My Client Now’ route in September, 60% of applications using it have been offered an immediate underwriting decision.

“We were confident that integrating this cutting edge, rules based underwriting into our application process would have a positive effect for both advisers and customers and we’ve been delighted with the results so far,” said Simon Philp (pictured), director of distribution and marketing at Exeter Family.

“The straight through processing rate of 60% is fantastic and Underwrite My Client Now has proved nearly 3 times faster than the traditional routes as a result.

“The benefit for advisers is clear to see. No further questions to ask of their clients, no waiting, no more information to gather – just a buying process fit for 2015.”

Phil Jeynes, head of sales and marketing at UnderwriteMe, welcomed the results. He said: “Income protection is traditionally the most complex protection policy to underwrite, so for Exeter to be able to provide an instant decision to six in 10 applicants is fantastic and clearly demonstrates the power of the technology.”