Custom Credit is to use LendingMetrics’ Auto Decision Platform (ADP) to speed up its decisioning processes.

The Sussex-based lender will be utilising the underwriting solution in the coming weeks to assess individual applicant’s affordability. It also provides customers with this information on a monthly basis to give them a new level of insight into their personal finances.

The digital investment underpins Custom Credit’s focus on using Open Banking data, advanced analytics and technology to bring together a customer’s financial information and upgrade their personal loan experience.

Custom Credit selected ADP after considering the platforms offered by a range of other providers. The API is a private-cloud-based solution that enables credit risk professionals to create and manipulate decisioning logic in real time, whilst delivering automated decisions in seconds through direct interaction with customers.

David Wylie (pictured), commercial director of LendingMetrics, said: “We’re pleased that after considering the alternatives, Custom Credit has decided that ADP offers the best, future proofed solution. Our team are looking forward to working closely with the company on its next exciting phase of digital development.”

Damien Burke, founder and CEO of Custom Credit, added: “Based on previous experience with LendingMetrics, it was an easy and straightforward choice to adopt ADP. It will help us to provide consumers with the flexibility to stay on track with their finances.”