Ceta Insurance has appointed Mark Chappell as its new head of intermediary, as the digital personal lines broker looks to strengthen its wholesale broking proposition and expand its reach in the general insurance (GI) market.

Chappell (pictured) joins from TMG Mortgage Network, where he held dual roles as head of strategic partnerships and national sales manager.

He brings more than two decades of experience in retail and financial services, and is credited with helping TMG become the fastest growing network in the industry during his three-year tenure.

Ceta, part of the Atec Group, currently serves around 10% of the addressable wholesale market. With 97% of mortgages placed through intermediaries, the firm sees a significant opportunity to increase broker engagement with GI and drive profitable growth across the sector.

James O’Hara, commercial director at Ceta, said: “We’re thrilled to welcome Mark to our fast growth business. His fresh innovative approach and energy make him the perfect fit for our team and our aspiration to deliver a pioneering approach for brokers.

“This business is all about relationships and great service, Mark exemplifies this. We want to change broker perspectives, by delivering collaborative solutions that meet the individual needs of their business and their clients.”

Chappell said: “I am delighted to join a great business in Ceta, to grow its partnerships and pipeline. It’s an award-winning business for a reason – it’s what high quality wholesale general insurance should look like.

“In a market lacking differentiation Ceta stands out. Speaking with brokers who use Ceta, they all share a wealth of positivity of the business. Currently four out of five mortgages don’t have GI attached by a broker.

“This is a real missed opportunity for the industry as a whole. I am excited to help brokers generate more value from GI, increasing both their revenue, client retention and deliver good customer outcomes.”