Brightstar has reported a rise in activity for enquiries and assistance in placing cases since launching its rebrand in February with the ‘Made Easy’ Charter.

“Although our research had told us that intermediaries were not confident in the specialist lending sector and we had built our new marketing and business ethos around our ‘Made Easy’ charter, we have been bowled over by the response from intermediaries,” said CEO, Rob Jupp (pictured).

“Brightstar has not only simplified its processes and communications to make it easier for intermediaries to engage, but is also working on being able to educate and inform so that the level of intermediary knowledge increases and with it the confidence to deal effectively with clients in this increasingly important sector of the market,” he added.

Michelle Westley, head of marketing, said: “We have seen a huge increase in traffic and enquiries on our web and social media channels resulting in an overall uplift in enquiries by 22% since launch, compared to the first half of the month of February. 

“Additionally, we have had a surge in new intermediary registrations and some of those have already become high quality introducers. It is still early days but the results so far are extremely pleasing.”

Jupp added: “We are definitely doing something right if the feedback is anything to go by. With so many more applicants who do not fit the increasingly narrow criteria of high street lenders, it means more clients having to look further afield and they are naturally turning to the professional intermediary for help. As an industry, we all need to do more to inform and educate.

“The last few weeks have demonstrated that there is a real thirst for no nonsense, down to earth service for broker clients whose circumstances are leaving them short of options in the high street and which delivers the right outcomes, builds trust and increases confidence in our intermediaries. This is at the heart of the service we are providing.”