Bright Grey has launched its Relevant Life Plan as a separate product.

The protection provider claims that by providing the Relevant Life Plan outside of Bright Grey’s Business Protection Menu, it will help advisers show its benefits by clearly demonstrating what the client receives as well as making it easier to complete the application form.

First launched by Bright Grey in 2008, relevant life plans are an alternative way for employers to provide death in service benefits to their employees.

Meanwhile, Bright Grey is also allowing advisers to submit business protection applications online. The new process is quick and easy, will help speed up offer times and also pays out an extra 10% LAUTRO commission.

Ian Smart, head of product development and technical support, Bright Grey said: “As the company that first brought relevant life plans to the market by spotting the opportunity in the legislation, it’s important that we continue to make life assurance as accessible and simple to buy as possible.

“Having the Relevant Life Plan with its own dedicated literature and online application process will make applying easier and smoother, reducing the time it takes to get a plan on risk.”