Bright Grey says it paid 96% of life claims made during 2009, with an average payout of £92,000.

The Royal London Group’s protection firm offers menu plans which can also provide help via its Helping Hand service. A fully qualified nurse is on hand to provide advice, reassurance and coping strategies or can also recommend specific services such as bereavement counselling. A counsellor can be available within a matter of days.

Kevin Stevens, head of sales at Bright Grey, said: “Rates are cheaper than they have ever been