Allica Bank signs sponsorship deal with teenage racing driver

Published on

Allica Bank has agreed a two-year sponsorship deal with 16-year-old racing driver Daniella Sutton, becoming her official banking partner as she pursues her ambition to be the first female Formula 1 champion.

Sutton (pictured, left), who competes in the BRSCC Fiesta Junior Championship and has her sights set on a move into FIA Formula 4, began karting at the age of six.

Earlier this year she was selected for the British Racing Drivers’ Club Rising Stars programme, whose alumni include Sir Lewis Hamilton.

Allica, a fintech challenger bank that serves established small and medium-sized businesses across the UK, said its partnership with Sutton was a natural fit with its commitment to supporting those who “take bold steps forward – whether on the track or in business”.

Richard Davies (pictured, right), chief executive of Allica Bank, said: “Daniella represents the kind of challenger mindset we admire at Allica. She’s ambitious, focused, and not afraid to keep trying even when things get tough.

“That’s exactly the spirit we see in the established businesses we support every day, and we’re proud to be part of her journey.”

Sutton, who was diagnosed with Juvenile Idiopathic Arthritis at the age of 12, said she had learned to manage the condition while continuing to race.

“Racing is my passion, and I’ve loved it since I was little. But it is also challenging. You have to stay completely on top of your game while trying to manage so many different things,” she said.

Backed by her father, Dan, a lorry driver, and stepmother Rachel, a receptionist, Sutton has relied on family support both in pursuing sponsorship and in the day-to-day logistics of competing. Allica’s support will cover her development both on and off the track until the end of 2026.

She said: “I’m so excited to have Allica in my corner – they believe in what I’m trying to do, and they’re helping me get there. It’s fantastic to have a partner like them on board.”

The partnership will also see the Sutton family use an Allica Bank business current account to manage sponsorship funds and racing expenses.

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

The Vernon hires internal BDM to expand intermediary reach

Vernon Building Society has appointed Damien Sabbaghe as intermediary business development manager as it...

Coventry trims first-time buyer and limited company buy-to-let rates

Coventry for intermediaries has cut selected mortgage rates for first-time buyers and limited company...

TRM adds to PMI team with supervision & development manager hire

The Right Mortgage & Protection Network has appointed Gemma Penkethman as PMI supervision &...

Rental yields rise across England and Wales as buy-to-let market enters more volatile period

Rental yields increased annually in every region of England and Wales in the first...

Pure Retirement targets introducer growth with new adviser marketing tools

Pure Retirement has launched a suite of introducer-focused resources aimed at helping advisers expand...

Latest publication

Other news

The Vernon hires internal BDM to expand intermediary reach

Vernon Building Society has appointed Damien Sabbaghe as intermediary business development manager as it...

Coventry trims first-time buyer and limited company buy-to-let rates

Coventry for intermediaries has cut selected mortgage rates for first-time buyers and limited company...

TRM adds to PMI team with supervision & development manager hire

The Right Mortgage & Protection Network has appointed Gemma Penkethman as PMI supervision &...